However, it is difficult to integrate these activities with the brand or the product itself, and if you replace it with other logos to do the same thing, consumers Tunisia Phone Number List may not be aware of it. In this era of scarcity of attention, it is understandable to take advantage of the situation to market, but it is the key to choose the "trend" that suits the tone of the product, and follow the "trend" to let consumers remember the brand and product. From this Tunisia Phone Number List point of view, the "potential" of Jixi Festival and the "Tao" of QQ wallet are closely related: the "potential" of Jixi Festival is more and more inclined to young people who have the desire to consume and love early adopters, while the "Tao" of QQ wallet ", always revolving around its most core users - the post-95s generation.
According to Tencent's previous financial report, QQ has nearly 900 million monthly active users, and its monthly active accounts on the mobile Tunisia Phone Number List terminal also reached 667 million, of which post-95 users account for the majority. This also determines that QQ Wallet has a large enough user base among 10-25-year-old junior high school and college users. And many related products in the QQ ecosystem constitute a huge mobile payment Tunisia Phone Number List scene. Therefore, whether it is the opportunity of Jixi Festival, or the two events of Centimeter Show and "Sentence You Expect", in the final analysis, it is hoped that the product of QQ Wallet will be more fun and interesting, so as to be closer to the young users born in the 1995s. Moreover, this kind of fun is highly embedded in the daily social scenes of young users.
The chatting of young users on QQ is characterized by a lot of use of two-dimensional, emoticon, and fighting map elements. Some people even Tunisia Phone Number List joked that emoticons are life-saving things that don’t kill the sky. QQ Wallet and Centimeter Show are two good partners. This time, the red envelope payment is integrated into the chat scene, which makes the simple and dull sending and receiving of red envelopes a lot easier and more interesting. In addition to liking Doubt and Dou emoji, young users also hate stylized social Tunisia Phone Number List operations. In the familiar social scene of acquaintances, "talking with red envelopes" must abide by the process of sending and receiving red envelopes and the prescribed word limit for remarks, which is not free at all.