Part of being an seo professional – aka an seo – means email list staying on top of all the latest trends and updates. But google makes hundreds or even thousands of updates every year. How can we keep track? I'll tell you a secret: the fundamentals of seo remain the same. High-quality, multipurpose content that meets searcher intent works well. Prepare for 2020 by keeping the fundamentals in mind and following our 4 new year's resolutions for seos:create multi-purpose content that matches searcher intentstop panicking about google updates attach a specific goal to each piece of content welcome multi-channel marketing into your seo strategy1. Create multipurpose content that matches searcher intentin 2019, activecampaign saw a steady increase in organic traffic and rankings.
Like most content creators, we saw some drops that seemed concerning but resolved within a few weeks. We create relevant content that benefits our users. Keyword targeting is part of our overall content strategy, but our main goal is to email list provide expertise on the topics we know best. Many seos only focus on link building and exact keyword targeting, but seo as an industry goes way beyond that. If you're only doing seo to rank for keywords, you should expect low-quality content to drop in rankings and traffic. When you focus on multipurpose content that matches searcher intent, you have this safety net: “don't panic.
What we do is not just seo oriented, but an asset that email list our sales, success, and support teams can use to drive our product forward. Having internal teams share content with our clients will help us generate interest, increase link sharing and get natural backlinks to our site. Google makes hundreds and thousands of changes every year, but every change (so far) has been based on:how is the search engine results page (serp) laid out and how google visually displays results to users the relevance of these results and how they benefit users how all the information google collects can help them sell more ads and earn more money from their resultsall google updates in 2020 will be geared towards 1 of these 3 things. If you: