But have you ever thought about the seat belt industry? Yes, there is actually a niche industry that sells seat belts to the public, and one of Image Masking the major players in this niche also happens to be a WordStream customer. Seatbeltplanet.com is the authority in custom seat belt manufacturing, offering a new world in aftermarket replacement products. Seatbeltplanet. sells U.S. federally regulated seat belts that can be customized to your liking, "whether you're looking to match the Image Masking interior of your '72 Gran Torino for the next show or replace a worn belt for your minivan to meet to safety requirements,” according to their website, Seatbeltplanet.
As a seven-person operation, Seatbeltplanet. employees are tasked with juggling multiple responsibilities to ensure the company thrives. Justin Neill, Director of Operations at Seatbeltplanet.com, oversees all of the company's marketing Image Masking efforts, and with his bandwidth down, Justin turned to WordStream to help them with their paid search marketing. seatbeltplanet.com team The Seatbeltplannet. team From the start, Justin identified areas of opportunity for growth and areas where Image Masking he was wasting his spend by not structuring his account properly. Working with one of WordStream's senior paid search consultants, Justin worked to revamp his account and now finds himself spending far less time digging through the Image Masking trenches of AdWords with his brain about to explode. Instead, he can focus on growing the business through other marketing efforts, while being able to quickly and efficiently perform weekly optimizations within WordStream's PPC Advisor, for his AdWords accounts. and Bing, simultaneously.
So if you're struggling to understand your paid search efforts, learn from these tactics Justin implemented once he started Image Masking managing his PPC accounts more effectively through WordStream's PPC Advisor. Strategy 1: Split Ad Groups to Improve ROI A major red flag we see with newcomers to paid search is lumping all of their top keywords into one or two ad groups. That's right, there's no Image Masking magic number of ad groups under each campaign that works best, just like there's no secret formula to structuring an account, but if the structure is poorly structured , results may be adversely affected.