If you're not careful, your PPC budget E-Commerce Photo Editing can quickly disappear. Here at Word Stream HQ, we inherit hundreds of these dangerous and money-wasting traps. Below are five of the most crazy real-life scenarios the account management team has encountered and tips for avoiding them in your account. Mistake 1: When your biggest E-Commerce Photo Editing competitor is yourself For paid searches, the smallest mistakes can cause massive confusion. Mark Irvine shared this good example. This is often the case when taking over an account running an RLSA campaign. About two years ago, I introduced a client who had two very similar campaigns. One was labeled "Bus Products" and the other almost the same campaign was labeled "RLSA-Bus Products".
The RLSA campaign cost about the same as E-Commerce Photo Editing the standard campaign and did not actually improve performance. Both were raising a danger signal. Further investigation revealed that the account manager who initially set up the so-called RLSA campaign actually cloned the original campaign and added the audience as a "bid only" audience instead of a "target and bid" audience. I did. We served ads to all users who matched E-Commerce Photo Editing our keywords, regardless of whether they had visited the site in the past. Despite its label, it wasn't really an RLSA campaign, it was just a duplicate campaign that effectively bid on the first campaign. This particular account ran a fake RLSA campaign for 30 days, spending $ 1,700, and then spending only $ 1.73 as intended for re-engagement with repeaters.
Of course, this was a very simple fix. Adjusted E-Commerce Photo Editing settings so that campaign ads are only served to remarketing list ads. Story lesson: Pay attention to the RLSA settings This is a simple mistake, but it can cause havoc on your account. Be sure to understand these two very different options before using RLSA. If you select your target E-Commerce Photo Editing and bid, your ad will only be shown to users on your remarketing list. For bids only, you basically add a remarketing list along with standard search targeting, but you have the opportunity to set a specific bid for your remarketing audience.